News from Reynolds Flexible Packaging 


Printer Friendly Version
go

New Nestle Flavored Milk Products In Alcoa Packaging Shrink Labels Shake Things Up in Canadian Market

Nestle's Coffee-Mate® line of non-dairy creamers, as well as Nestle's Nesquik®, Rolo® and CoffeeCrisp® Ready-To-Drink (RTD) flavored milk beverages, were recently introduced in the Canadian market. Each of these products is dressed in an Alcoa Packaging shrink label.

Alcoa Packaging, the shrink label manufacturer responsible for the multitude of U.S. Nesquik and Coffee-Mate shrink labels, was a natural choice for this geographic extension. "By being the supplier to the largest line of flavored milk and non-dairy products in the U.S. and by implementing continuous improvement throughout the manufacturing process, Alcoa is a proven leader in the printed shrink label industry," stated Terry Copenhaver, Commercial Manager, Alcoa Packaging. To maintain this status and to service the increasing customer demand, Alcoa Packaging continually streamlines its manufacturing process with reduced lead-times and increased innovation.

The Nestle Canadian products are bottled in HDPE containers with the same unique shapes recognized in the U.S. market. The printing, however, conveys a more unique, hip image, particularly on the Nesquik, Rolo and CoffeeCrisp products. All of the Nestle Canadian shrink labels are rotogravure reverse printed at Alcoa Packaging's Downingtown Printing Plant in Downingtown, Pennsylvania using 50 micron PETG film.

Alcoa Packaging, based in Richmond, Virginia, manufactures a variety of packaging materials including extrusion and adhesive laminated pouch materials, overwraps and linerstock, blister lidding foil, thermoformed trays, cable wrap, plastic shrink sleeve body labels, shrink film and laminated foil. These packaging materials serve the world's leading consumer products manufacturers within the pharmaceutical, medical, food & beverage, and flexiblepackaging markets.

Alcoa is the world's leading producer of primary aluminum, fabricated aluminum and alumina, and is active in all major aspects of the industry. Alcoa serves the aerospace, automotive, packaging, building and construction, commercial transportation and flexiblepackaging markets, bringing design, engineering, production and other capabilities of Alcoa's businesses as a single solution to customers. In addition to aluminum products and components, Alcoa also markets consumer brands including Reynolds Wrap® aluminum foil, Alcoa® wheels, and Baco® household wraps. Among its other businesses are vinyl siding, closures, precision castings, and electrical distribution systems for cars and trucks. The company has 120,000 employees in 41 countries.





Click image to enlarge.



Copyright © 2008 Reynolds Flexible Packaging